This case study provides an overview of how an online activist was able to employ tactics to successfully influence a major brand.

Primarily this research presents two overarching themes: social media use should be guided by strategic planning and conversations.

This article defines the nature of strategic communication, which is meaningful communication done by an organization to advance its mission

This article deals with activist groups and their impact on organizations.

This article focuses on antecedents, or what comes before, the establishment of relationships.

This article looks at counterinstitutional websites as both a source of dissent and resistance against organizations.

This chapter laid the foundations for stakeholder identification, management and communications.

This chapter summarized the background and frameworks organizations have used to create their organizational reputations and identities.

This chapter from the book, The Corporate Lattice: Achieving Performance in the Changing World of Work, goes into depth on the subject of a

This article summarizes the evolving change in corporations from a more up-and-down ladder structure, to more of a cross-linked lattice.